This privacy notice tells you what to expect us to do with your personal information.
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
• Names and contact details
• Usage data (including information about how you interact with and use our website, products and services)
• Account access information
• Website user information
We collect or use the following personal information for information updates or marketing purposes:
• Names and contact details
• Addresses
• Marketing preferences
• Website and app user journey information
• IP addresses
We collect or use the following personal information for dealing with queries, complaints or claims:
• Names and contact details
• Account information
Lawful bases and data protection rights
Our lawful bases for collecting or using personal information are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.
Our legitimate interests are:
• To provide and maintain our online services
• To process your requests or enquiries
• To communicate with you about our services
• To improve our website and services
• To detect and prevent technical issues or fraud
• To comply with legal obligations
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out below.
Where we get personal information from
• Directly from you
• Publicly available sources
• Market research organisations
How long we keep information
The information we collect can be retained for up to 26 months for service improvement purposes.
Who we may share information with
• Organisations we’re legally obliged to share personal information with
• Publicly on our website, social media or other marketing and information media
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at enquiries@kipresearch.co.uk.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated: 30 June 2026